#016 DPC: Using action verbs to activate an idea

#016 DPC: Using action verbs to activate an idea

2 min read

Ahoj Scatchers!

Welcome back to another daily exercise (almost daily - ups, sometimes it just doesn't work out☺️).

Today we will "steal" an exercise more from the designers' world. But I'm pretty sure it will help us and we will improve our skills once again.

Alex F. Osborn, who became famous for inventing brainstorming, created other useful techniques that encourage creativity. One process involves taking an idea and applying different verbs to it such as magnify, reverse, combine, etc. These verbs force you to take action to make structural, visible change or transformation.

Designers are using this exercise to quickly create fresh and surprising variations on their initial idea. You can see an example below from the book Graphic design thinking: Beyond brainstorming.

Picture from the book - Graphic design thinking: Beyond brainstorming

So I have prepared a working sheet for you with Action verbs:

  • Download or print out
  • Try to choose an everyday object
  • Apply the series of action verbs to the picture
  • Don't judge your sketches or spend too much time on an idea

Once you are done with all, step back and take a look, ask yourself: Have you given a new twist to an old cliche? Do you maybe have a new ending to your old story?

sneak peek into the working sheet

Take the best ideas and embrace them further.

Shared with Dropbox
Once you are done, don't be shy and share it with us below in the comments that we can see all the different ideas and approaches.

Have fun and stay Scatchy!💜

Resources: Graphic design thinking: Beyond brainstorming